luxxaro Events | Exhibitions | Corporate Events | Seminars | 071 565 2967 | email@example.com
+27 71 565 2967
ONLINE REPUTATION MANAGEMENT
Online reputation management is about knowing what types of internet based conversations are happening about your brand and business. The explosion of consumer generated media (CGM) through various kinds of social media, like Twitter and Facebook etc. means that product experiences are spread rapidly and easily online. With main search engines now assimilating this content into their search results in real time, the risk of harmful statements or shares is high. Luxxaro Events PR manages your online reputation through a strategic combination of public relations, and search engine marketing/optimisation. We always stay true to best practice methodologies to ensure that your brand is in responsible hands that are able to think and act quickly. What can my business do?As a business, the key is to listen, understand and act. At Luxxaro Events Public Relations we engage with your target market to encourage positive and organic conversations about your brand. We monitor, analyse and improve constantly on your brand’s online sentiment. Mentions in social media can be a threat if not dealt with sensibly, but can also generate unlimited benefits if used smartly. How can we help your business? Luxxaro Events PR will ensure there are dedicated team members to strategically manage this process for you. Our expertise and experience in search engine marketing and traditional marketing is used in conjunction with our specifically designed tools that enable us to monitor online activities. We are able to determine suitable messages and mechanisms to address all aspects of online reputation management.
Luxxaro Events specialises in providing conference production, technical design and audio visual services for many of South Africa’s most recognised
AV Concierge provides your meetings with a dedicated a/v representative that is completely focused on ensuring excellence in event execution. Your AV concierge is your dedicated, on-site representative focused on ensuring your presenter’s needs and your meetings objectives are met. The primary role of the Audio Visual Concierge program is to ensure that the high production standards developed by SW Event Technology are maintained through your event. The AV Concierge will be highly visible to you, your presenters and hotel staff, providing a single point of contact and being immediately accessible for any concerns or questions that may arise. Your AV concierge is not another A/V technical technician but a experienced project leader providing over-site and guidance to the technical team. Your SW AV Concierge is committed to anticipating your event needs by providing you with a dedicated contact before, during and after your meetings. AV concierge is like adding a staff member to your events day team, providing you with a knowledgeable trusted team member dedicated to your success
From fashion to fitness, retail to defence, we can help with events for businesses of all kinds. Our exhibition equipment hire range is the largest in the country, allowing us to assist with LCD screen hire for exhibitions stands, workshops and theatrettes, marketing activation services and much more. No matter how unique your product, industry or message, our event exhibition services can design a solution that can show it in its best light.
Luxxaro Event & Display
Luxxaro Event & Display, provides a wide range of tradeshow-specific services and equipment rentals for large industry trade shows right down to smaller consumer shows. There is no limit to the type or size of show we can support and service. Our staff are experienced and have managed large Public Industry tradeshows. Our diverse inventory is also well suited to support non-trade show-type events, with products like drape backdrops, Stantions & Carpet.
We provide a turnkey solution that includes an initial consultation, pre-event planning, equipment delivery and set-up, onsite technical support and equipment pick-up once your event has wrapped. With a huge in-house inventory of audio visual equipment, we can quickly cater to large conferences with over a thousand people or provide support to small intimate boardroom meetings of twenty people or less. We treat both with the utmost dedication and service and use only the best-suited technology available today for each presentation.
We believe that by presenting clients the best our company has to offer in terms of expertise, experience and innovation we will provide them with measurable value. The end result will be a successful and lasting relationship between the client and us.
We are committed to doing whatever it takes to execute our services in a profitable and ethical manner with the highest standards of our profession. Try us with your next event or exhibition, you will be surprised with our service and results.
We provide the tools and opportunities for our team members to continue learning, exploring and reaching to achieve excellence. We always looking for ways to make our clients to be out of the ordinary. Our clients are the centre of our business
Proper Take Care
Our strength – and our value to you – lies in our comprehensive grasp of the challenges and opportunities you face when creating a new event or presentation, in our ability to distill the precise effect and message you need to communicate.
PRIMARY MARKETING RESEARCH
Luxxaro Events PR’s research team can help you to grow and develop strong, profitable brands, without collusion. With extensive experience in brand monitoring for some of South Africa’s biggest companies and institutions, our marketing research is tailored to inform on specific brand strategies and provides direction into wider marketing initiatives.
Marketing research is a tactical element of successful brand development. From image creation, positioning strategies and market penetration management, Luxxaro Events will partner with your company to ensure your brand leads the pack.
Having a clear brand position and a strong identity are essential elements of success. However, winning brands are typically strong, and their reputation is deeply considered. We are able to tap into underlying strengths and performance consistencies to understand the principles of brand success and positive reputation management.
Through our marketing research we are able to offer the following key insights:
- Defining brand values
- Understanding drivers of brand preference
- Measuring brand awareness
- Mapping brand associations
- Assessing brand engagement
- Measuring brand loyalty
COMMUNICATION AUDIT AND ANALYSIS
Small business may find that they are spreading themselves too thin, thus forgetting what their clients’ find valuable about them. On the other hand, larger organisations can lose their agility and get distracted by irrelevant politics and bureaucracy.
Our approach helps to refocus attention on what is important and helps organisations invest energy in productive outcomes.
Initially we meet with the client and conduct a communications and competition audit.
This process explores the following areas:
- Internal/external environments
- Competitors strengths/vulnerabilities
- Brand awareness
- Competitive advantage
We secure an understanding of your competitive environment. Uncover new opportunities and dynamics through robust analysis which provides an assessment of the strengths and weaknesses of the company and current/potential competitors.
Emerging companies often don’t have the operational capacity to leverage the wealth of internet based data critical to a successful competitor analysis. Luxxaro Events will assist clients in gathering and assessing this critical information.
A thorough competitor analysis report reveals the following:
- Solutions to the cracks in your communications methods
- What your target audience needs to hear about your brand
- How you can communicate more effectively inside and outside of your company
- Communicate attributes on new products/services that crush competition
- What weak points do you need to be cognisant of
- Develop a marketing strategy that leverages all of your new products/services and their advantages
Our media relations team is exceptional at securing the right kind of coverage for your brand/organisation. As former journalists, we have experience in dealing with media expectations and specific information requirements.
We are fully equipped to assist clients with media management services during many various PR campaigns.
Our media services include:
- Strategic product/services launches/events
- Corporate and leadership profiling
- Market penetration and visibility promotion
- Crisis communications
Examples of specific media strategies include:
- Active development of news angles suited for media pitches
- Print and broadcast media interviews and interview techniques
- Developing thought-leadership articles and commentary
- Building relationships with influential journalists
- Strategies for scheduling media announcements to maximise exposure
- Utilising editorial, advertorial and commercial platforms for maximum impact
- Managing a professional press office
- Measuring and evaluating the impact of media exposure
Whether you are looking for coverage in national newspapers and magazines, trade publications, websites, or on radio or TV, we can help you. We are able to secure media coverage for your brand, no matter the region.
ONLINE PR STRATEGIES
Our integrated approach means we are confident that we can out-perform results produced by existing agencies across all social media marketing platforms. Luxxaro Events taps into best practice principles of effective social media management to create qualitative engagements.
- We develop strategies that integrate social media into a wider marketing arsenal
- We implement and deliver social media marketing and sponsored content campaigns that accelerate sales
- We create interesting and shareable social media content
- We implement and manage customer relations campaigns on Facebook and other platforms
- We monitor thousands of social media sites, blogs and forums and join the conversation when appropriate
- We remove offensive and damaging material from the website and social media assets
- We assess social media campaigns constantly to gauge their success and impact
We learnt years ago that social media marketing should not operate in a silo but be blended into the wider marketing mix of PR, video, mobile, content and direct marketing as well as digital marketing and traditional advertising.